The story behind RTIC and YETI dates back to the year 2006 when brothers Roy and Ryan Seiders saw a gap in the market for rugged, high-performance cooler products; they realized they could create a new style and build of cooler that was superior to existing products already on the market.
Being avid outdoorsmen and entrepreneurs, they cofounded YETI Coolers with a focus on producing the best cooler that money could buy.
Their big break came in 2012 when YETI released the Tundra line of coolers, which propelled them to the forefront of the industry. Through their focus on innovation and quality, YETI quickly became one of the most sought-after cooler brands, commanding a price which set them apart from the competition.
In 2016, two of their earliest founders left YETI to start their own company, RTIC. RTIC was built around the philosophy of providing similar quality coolers at a significantly lower price to appeal to a broader audience.
To accomplish this, they focused specifically on making plastic-based coolers and soft coolers, as well as tumblers and mugs.
Despite any initial tensions between the two companies, YETI and RTIC today remain on friendly terms with one another. Both companies continue to offer durable, well-crafted cooler products with innovative features, though it is still up to the consumer to decide which one is the best fit for their lifestyle.
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Are RTIC and YETI owners related?
No, RTIC and YETI owners are not related. RTIC and YETI are both producers of insulated drink containers, such as coolers and tumblers, but the two companies are not related in any way. RTIC is a privately held business led by the chief executive officer and co-founder, John Jacobsen, and the company was founded in 2006.
YETI, on the other hand, is a publicly traded company and has been in business since 2006. The company is co-founded by brothers Roy and Ryan Seiders, who also serve as co-chairmen and leads the management team today.
While RTIC and YETI have a similar product base, they are two separate companies, and the management of each is completely independent.
Is RTIC a YETI knockoff?
No, RTIC is not a knockoff of the YETI brand. RTIC and YETI are both leading makers of premium coolers and drinkware products, but RTIC and YETI are distinct brands that are not affiliated with each other.
RTIC is known for its high-value, low-cost products, while YETI is known for its premium materials and construction. RTIC products have a lower price-point than YETI products, but both brands offer quality products and craftsmanship that provide excellent insulation, durability, and protection for their user’s items.
Overall, RTIC and YETI are both reputable brands that offer high-quality products.
What company owns RTIC?
RTIC is owned by Viking Industries, a South-based family owned and operated business that has been operating since 1994. With over 20 years of experience, Viking Industries brings together the best of both worlds to create innovative and stylish products with superior quality.
The company provides a wide range of products, including RTIC-branded insulated travel tumblers, coolers, backpacks, drinkware, and accessories. All products manufactured by Viking Industries are designed to meet rigorous standards and are built to last.
RTIC is just one of the many high-quality products offered by Viking Industries that is designed to provide ultimate convenience and comfort.
Why did Lowes stop selling Yeti?
Lowes recently announced that it would no longer be selling Yeti products, citing the brand’s lack of alignment with the company’s core values. Despite yeti being a popular product, according to Lowes this decision was made because they believe in the importance of providing customers with products and services that align with their own core values.
Lowes has a commitment to sustainability, and the company stated that they no longer felt that Yeti products were in line with this goal. Lowes felt that selling Yeti products was not consistent with their values, which revolve around environmental stewardship and sustainability, and as such a decision was made to cease sales.
Lowes further stated that by selling sustainable products, they send a message to their customers that This company is committed to environmental responsibility and a commitment to customers who value these same values.
Lowes hopes that by removing Yeti from their shelves, customers will be encouraged to purchase products from companies that share similar values and are dedicated to making positive sustainability impacts.
Who is Yeti’s biggest competitor?
Yeti’s biggest competitor is likely RTIC Coolers. RTIC Coolers is a home-grown brand that is based in Texas, making affordable hard and soft sided coolers for outdoor enthusiasts. RTIC has had impressive growth since being founded in 2015 and is becoming increasingly competitive in the same space as Yeti.
The primary difference between the two brands is that RTIC is more affordable than Yeti which makes it attractive to outdoor enthusiasts looking for quality coolers at a more reasonable price. RTIC also offers a larger variety of sizes and colors.
RTIC claims that their products are as much as 65 percent less expensive than Yeti’s products, which could lure many customers away from Yeti given its comparable quality of products.
Are RTIC water bottles as good as Yeti?
The answer to whether RTIC water bottles are as good as Yeti bottles is ultimately subjective. While one person may feel that Yeti bottles are superior in terms of their insulation and quality, another person may find that the RTIC bottles are more suitable for their needs.
In terms of insulation, both the Yeti and RTIC bottles are double-wall insulated and are designed to keep drinks cold or hot for longer periods of time. However, the Yeti bottles may have slightly better insulation due to its manufacturing process and double-wall vacuum seal.
In terms of quality, the Yeti bottles are made of stainless steel with a powder-coat finish and come in a range of different colors. The RTIC bottles also use stainless steel but with a sweat-proof design to prevent condensation from building up on the outside of the bottle.
The RTIC bottles also have a wide mouth opening for easier drinking and are available in a variety of different colors and designs.
The two bottles are both similar in quality, but with slightly different features and design. Ultimately, the choice between an RTIC water bottle and a Yeti bottle depends on the user’s needs and preferences.
What brand is closest to Yeti?
Yeti is a lifestyle brand, designing a variety of products that range from coolers and drinkware to apparel and bags. Because Yeti has a unique design aesthetic, sourcing materials, and style, it is hard to pinpoint one brand that would be closest to Yeti.
However, a few brands have similar products and design styles to Yeti, such as Pelican, RTIC, Ozark Trail and Igloo. Pelican offers similar specialized coolers and drinkware, while RTIC offers more price-conscious options.
Ozark Trail offers coolers and drinkware, but don’t have the specialized features of Yeti. Meanwhile, Igloo has been creating insulated coolers for years and these are great value for the price.
What brands are comparable to Yeti tumblers?
Some of these include: Rtic Tumblers, O2Cool Arcticsqueeze Tumblers, MIRA Brands Vacuum Insulated Tumblers, Refresh2go Curve Tumblers, and Thermo Tank Insulated Tumblers. Each of these brands offer a variety of designs and sizes to choose from.
Rtic tumblers are made out of stainless steel, offer superior insulation, and keep drinks cold for up to 24 hours. They feature a spill-proof lid with a sliding closure, making them easy to transport and secure.
O2Cool ArcticSqueeze Tumblers are made from a lightweight, insulated aluminum material that maintains cold or hot temperatures for up to 8 hours. They feature an easy-to-clean, flip-top lid, and a secure screw-on top.
Mira Brands Vacuum Insulated Tumblers feature double-walled vacuum insulation that ensures drinks remain cold or hot for hours. They are made of durable stainless steel, have a spill-resistant screw-top lid, and feature a non-slip rubber bottom.
Refresh2go Curve Tumblers offer double-wall insulation and a wide variety of bright, fun colors to choose from. They come with a leak-proof lid and an easy-grip design.
Thermo Tank Insulated Tumblers are perfect for outdoor activities as they keep drinks cold for 24 hours and hot for 12. They feature a locking lid, a stainless steel make for durability, and a sleek design.
What is the Walmart version of Yeti?
The Walmart version of Yeti is Ozark Trail. Ozark Trail is Walmart’s line of insulated thermoses, tumblers, and coolers. It features double wall stainless steel and other advanced insulation materials.
Ozark Trail products are available in a wide range of capacities and colors, and they offer comparable performance and durability to yeti products. Prices range from under $10 for individual tumblers to several hundred dollars for coolers.
Ozark Trail items are exclusive to Walmart and are perfect for camping, tailgating, and other outdoor activities.
Who came first RTIC or YETI?
It is difficult to definitively answer the question of which company came first–RTIC or YETI–as the two companies do not have an identical founding story. RTIC, which is short for “Rugged Tactical Instruments and Communications,” was founded in Houston, Texas in 2012 as a spin off from NOWTX, Inc. NOWTX had already been established in 2006 as a Distributor and Service Company for Radio, Network and PDA products.
RTIC’s mission was to create innovative and exciting products for all outdoor enthusiasts and travelers, such as a line of coolers, tumblers, drinkware, and other accessories.
YETI, on the other hand, was founded by brothers Roy and Ryan Seiders in Austin, Texas in 2006. The Seiders brothers were avid outdoorsmen and sought to create a cooler specifically designed for hunters and anglers that could keep ice frozen longer than any other cooler of its kind.
The company’s mission was to create products that could be used in any type of environment, including extreme weather conditions.
Even though YETI was founded before RTIC and produced their first cooler in 2006, RTIC produced its first product, a bottle opener, in 2013. However, RTIC’s first line of coolers was released in 2016, after YETI had already established a line of coolers.
Overall, it is unclear which company came first as it appears both companies had different origins and starting points.
Is RTIC a copy of Yeti?
No, RTIC is not a copy of Yeti. Although both brands are popular for their high-quality, insulated containers, each offers unique features and designs. RTIC focuses on providing high-end coolers and drinkware at lower prices than Yeti, while Yeti offers more materials, options, and product lines.
RTIC specializes in roto-molded coolers, while Yeti also has lighter insulated coolers that are more convenient for travelers. Additionally, RTIC offers tumblers, lunch boxes, and backpacks, which Yeti does not.
Both brands offer a variety of sizes, but Yeti’s products come with a longer warranty than RTIC’s. RTIC and Yeti are both great choices when looking for insulated products, but each offers an experience tailored to individual needs.
When did the first Yeti come out?
The first Yeti cooler was released in 2006 by the company, which was founded by two brothers, Roy and Ryan Seiders. They wanted to create an indestructible cooler that was durable enough to withstand the most extreme adventures and conditions.
The Yeti quickly became the industry leader in cooler technology and has since developed a variety of models and sizes to fit any lifestyle. The original Yeti Tundra was the first model to be made, followed shortly after by its slightly smaller sibling, the Hopper.
Over the years, Yeti has continued to build upon its initial success, introducing additional models that offer superior performance and top-notch ice retention capabilities. From the efficient Roadie line to larger models like the Tank and TANK 45, Yeti has been a leader in design and innovation in this niche market in the over a decade since it first released its classic Tundra cooler.
What company broke off from YETI?
The company that broke off from YETI is called RTIC. RTIC was founded in 2015 when two brothers, John and Jim Jacobsen, came up with the idea of producing products that had the same features as YETI but at a much lower price.
The goal was to provide products that could match YETI’s superior durability and performance at a much lower price point. According to their website, RTIC is committed to providing outdoor enthusiasts with products that are “guaranteed to be stronger, keep ice longer, and hold their cold better than the competition.”
RTIC offers premium coolers, tumblers, and backpacks, alongside an extensive collection of outdoor lifestyle and travel accessories.
Is RTIC made in USA?
Yes, RTIC is made in the USA. RTIC is an American company that is based in Houston, Texas and specializes in creating premium drinkware and coolers. All of RTIC’s products are designed and developed in their Houston facility.
The manufacturing process for all of their products is completed in the United States, and assembled in the USA from globally sourced components. This ensures that their products are of the highest quality and performance standards.
RTIC stands behind the quality of their products and offers a Lifetime Warranty for all their drinkware and coolers. In addition to the USA-made drinkware and coolers, RTIC also sources apparel and accessories from locations across the globe.
