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How does Cision make money?

Cision is a leading global provider of software and services that help organizations manage their public relations (PR) and communications. The company offers various products and services that help businesses with media monitoring, influencer relations, media outreach, news distribution, and social media management.

Cision makes money by providing subscription-based software services, which it calls “PR software.” These software services are designed to help businesses improve their online presence, increase their brand exposure, and grow their customer base. The company’s software packages are typically sold on an annual or monthly subscription basis, with pricing based on the size of the business, the number of users, and the features required.

Cision also generates revenue by providing news distribution and media monitoring services. The company partners with major news wire services such as PR Newswire, Business Wire, and GlobeNewswire to provide its clients with news distribution and press release services.

In addition, Cision generates revenue by providing custom services to its clients, such as content creation, media analysis, and crisis management. These services are typically more expensive and are tailored to the specific needs of each client.

Finally, Cision also generates revenue by selling advertising on its websites, which include PRWeb, PR Newswire, and These websites are popular destinations for journalists, PR professionals, and other media experts who use them to find the latest news and trends in the industry.

Cision makes money through a combination of subscription-based software services, news distribution and media monitoring services, custom services, and advertising revenue. The company’s broad range of products and services make it a leader in the PR and communications industry, and its innovative solutions help businesses of every size succeed in a rapidly changing digital landscape.

What is the revenue of Cision company?

Nonetheless, I could provide an overview of the company’s performance and revenue figures in recent years. Cision is a global provider of software solutions that help communication professionals to identify and build relationships with influencers, monitor media coverage, and track the effectiveness of their campaigns across multiple channels.

According to the publicly available financial reports of the company, the revenue of Cision in 2020 was $702.7 million, reflecting a decrease of $52.6 million or 6.96% compared to the previous year. The company’s net income in 2020 was $68.5 million, representing a 132.5% increase from the previous year’s net income of $29.4 million.

Despite the decline in annual revenue, Cision has continued to provide differentiated products and services to its customers, including Cision Communications Cloud, an integrated platform that enables users to manage their media relationships, measure their campaigns’ impact, and improve their public relations strategies.

Furthermore, the company has reported an impressive list of over 75,000 customers worldwide, ranging from SMEs to larger corporations across various industries such as healthcare, technology, finance, and government agencies. The company’s solutions have been adopted by notable brands such as Microsoft, Dell, IBM, Procter & Gamble, and Coca-Cola, further solidifying the company’s status as a leader in the media intelligence industry.

While I don’t have the exact revenue figures for Cision as of today, the company’s modest decline in revenue in 2020 has not deterred its efforts to continue delivering innovative and impactful solutions to communication professionals worldwide. The company’s diversified customer base and its enthusiastic adoption by some of the world’s most prominent brands are a testament to its brand value and relevance in the digital media era.

What does Cision company do?

Cision is a leading global provider of integrated public relations (PR) software and services that enable businesses to effectively manage and analyze their PR campaigns. They specialize in developing platforms and services that support the entire PR lifecycle, from identifying relevant media opportunities to monitoring and measuring the effectiveness of PR campaigns.

Their range of tools includes media databases, social media monitoring, influencer identification, content creation, distribution, and analytics. Their intuitive platforms enable users to identify the right channels to communicate their message, build long-lasting relationships with journalists, and measure the impact of their PR activities.

Cision offers a unique approach to PR, leveraging their extensive global reach, vast media database, and innovative technology to provide businesses with the resources they need to succeed in today’s fast-paced media landscape. They serve a wide range of industries, including consumer and retail, technology, health, and financial services.

In addition to their comprehensive software suite, Cision also offers a range of expert services tailored to the individual needs of clients, including media monitoring, crisis management, and media training. Their team of experienced PR professionals work closely with clients to develop customized strategies that help them achieve their PR objectives and reach their target audiences.

Overall, Cision is a valuable resource for companies looking to enhance their PR efforts and achieve greater success in today’s competitive business environment. Their innovative platforms and expert services enable businesses to effectively navigate the complex world of PR and build their brand in a meaningful and impactful way.

Is Cision a good company?

Cision is a leading global provider of media communication technology and analytics. The company has been in the industry for more than 100 years and has established itself as a reliable source of media intelligence solutions for businesses of all sizes. Cision provides its clients with a comprehensive suite of tools, including media monitoring, press release distribution, social media tracking, and performance measurement.

The success of Cision can be attributed to its commitment to innovation and the quality of its products and services. The company employs some of the most experienced professionals who are dedicated to providing reliable and accurate data analysis to its clients. Cision’s media database includes millions of contacts and influencers from around the world.

Cision has received numerous awards for its various platforms and the quality of its customer services. These awards recognize the company’s efforts to improve its products continuously and cater to the evolving needs of the industry. The company has also developed a reputation for providing excellent customer support and ensuring clients receive the best value for their investment.

Overall, Cision is an excellent company that has established itself as a leader in the media intelligence industry. The company’s strong commitment to innovation, quality products and services, and excellent customer support has earned it a reputation as a top provider of media intelligence solutions.

Therefore, if you are looking for a reliable and trustworthy company to help you with your media communication needs, Cision is worth considering.

Is Cision public or private?

Cision, which is a leading global provider of earned media software and services to public relations and marketing communications professionals, is a public company. Its primary stock is trading on the New York Stock Exchange (NYSE) under the ticker symbol “CISN.” Cision went public in June 2017 with an initial public offering of 10.0 million shares of common stock at a price of $10.00 per share.

As of 2021, the company has a market capitalization of approximately $1.5 billion and generates annual revenues of approximately $700 million. The decision to go public allowed Cision to access more significant capital, increase its visibility and credibility, and enable shareholders to buy and sell its stock.

As a public company, Cision is subject to a range of regulations, including the filing of financial reports, quantitative and qualitative disclosures, and data security laws. These requirements ensure that Cision maintains transparency and accountability for its stakeholders, shareholders, clients, and the public.

Overall, Cision’s decision to go public has benefited the company, enabling it to expand its services, increase its market share, and grow its business.

How much does it cost to issue a press release?

The cost of issuing a press release can vary depending on several factors. The first factor is the distribution service you choose to use. Different distribution services offer various plans with different pricing options. Some may give you the option to target specific media outlets, which would likely increase the cost of the service.

Other services may offer packages based on the number of press releases you plan to send out. Typically, pricing can range from $200 to $1,000 or more, depending on the distribution service and the type of plan you choose.

Another factor that can impact the cost of issuing a press release is the content and graphics included in the release. If you have a press release that is well-written and includes high-quality images or videos, it’s more likely to attract media outlets, which could lead to more exposure for your business or brand.

On the other hand, if your press release is poorly written and lacks any compelling visuals, it may not appeal to the media, and you might not get the desired results. So, it’s essential to have a well-crafted press release that stands out from the competition.

Lastly, if you hire a public relations agency to create and distribute your press release, the cost will likely be much higher than if you were to do it yourself. PR firms have a considerable amount of experience working with the media and can help craft a press release that is more likely to get noticed.

However, the main drawback is the high cost of hiring a PR agency, which could range from several hundred to thousands of dollars.

The cost of issuing a press release can vary based on several factors, including the distribution service used, content and visuals included in the release, and whether you use a public relations agency. It’s essential to do your research and evaluate the different options to determine the most cost-effective way to get your message out to the media.

Is PR Newswire free?

PR Newswire is a leading platform for distributing press releases and other news releases to various media outlets, investors, and consumers around the world. While PR Newswire offers various pricing packages for its services, it is not free.

PR Newswire offers different pricing options based on the needs of its users. The pricing packages can vary depending on the number of releases to be distributed, region, and specific audience targeting. The company also offers customized pricing that can cater to the unique needs of larger organizations, government agencies, and non-profit organizations.

With PR Newswire’s premium services, users can expect a comprehensive distribution of their news releases across several media outlets, including newspapers, trades, and magazines. Additionally, PR Newswire offers various measurement tools, including media monitoring and analytic reports, which can help users track the effectiveness of their campaigns.

Pr Newswire offers various pricing packages for its services, and it is not a free platform. However, their pricing is competitive, and their services are highly effective, making it a top choice for businesses, organizations, and individuals seeking to distribute their press releases widely.

What is the difference between Muckrack and Cision?

Muckrack and Cision are two popular media relations platforms that cater to the needs of businesses, journalists, and public relations professionals. While both platforms offer similar services like media monitoring, email pitching, and media list building, there are some fundamental differences between the two tools that set them apart.

Firstly, Muckrack is known for its robust journalist database that contains detailed profiles of journalists and influencers from various publications and industries. The database is regularly updated to ensure accurate information that can be used for pitching and media relations. Cision, on the other hand, has a massive media database that includes not only journalists but also bloggers, social media influencers, and even celebrities.

The platform also offers advanced targeting capabilities that help users to segment their media lists based on industry, geography, and other criteria.

Secondly, Muckrack has a strong focus on social media and content marketing, offering social media monitoring, analytics, and publishing features. The platform enables users to track mentions of their brand, competitors, or industry topics in real-time and leverage social media for public relations purposes.

Cision, on the other hand, is primarily focused on media outreach and provides a suite of tools for building and managing media lists, sending personalized pitches, and tracking media coverage.

Finally, Muckrack is more suitable for small to mid-sized businesses or PR agencies that require a cost-effective solution with simple and intuitive interfaces. The platform offers flexible pricing options and a user-friendly interface that can be easily navigated by non-technical users. Cision, on the other hand, is more suitable for enterprise-level organizations that require more advanced features, integrations, and dedicated support.

The platform offers a comprehensive suite of media relations tools that can be customized based on the user’s needs and is widely used by large corporations and public relations firms.

While Muckrack and Cision have some similarities regarding the services they offer, they cater to different user segments and have their unique strengths and weaknesses. It is crucial to evaluate your media relations needs, budget, and expertise before choosing between the two platforms to ensure that you make the right investment.

Is Muck Rack worth it?

Muck Rack is a PR and media monitoring tool that helps professionals keep track of the latest trends and industry insights by providing access to a comprehensive database of journalists, media outlets, and news sources. It offers a wide range of features such as media monitoring, social media tracking, journalist contact information, and pitching tools.

It also provides users with the ability to create customized media lists and alerts, making it easier to stay up-to-date with the latest news and media coverage.

The platform is especially useful for PR professionals, journalists, and marketing teams who deal with media relations on a daily basis. It helps them save time and resources by providing them with a streamlined workflow that automates many of the tedious tasks associated with media relations, such as finding and contacting journalists and measuring the impact of their PR campaigns.

In addition to its core features, Muck Rack also offers a wide range of resources and educational materials on PR and media relations, such as webinars, whitepapers, and guides. These resources can be helpful for professionals looking to enhance their knowledge and skills in the field.

One of the most significant benefits of using Muck Rack is the quality of its data. The platform has a team of researchers who continuously update and maintain its database, ensuring that users have access to the most accurate and up-to-date information on journalists and media outlets. This level of data quality helps users make informed decisions and increases the chances of their PR campaigns being successful.

In terms of pricing, Muck Rack offers several subscription plans to fit different budgets and needs, starting from $179 per month. While some may find the cost to be a bit steep, it can be an effective investment for businesses that heavily rely on media relations.

Whether or not Muck Rack is worth it depends on your business’s specific needs and budget. However, for professionals who work in PR and media relations, the platform can be an invaluable tool that helps them stay ahead of the competition and achieve their goals.

What is Muck Rack used for?

Muck Rack is a comprehensive media monitoring and public relation tool used by professionals and organizations to track and measure their media coverage. Essentially, it is a platform that provides a seamless and efficient approach to PR, allowing businesses and individuals to analyze and evaluate their online presence in real-time, making informed decisions on how to enhance or promote their brand.

Muck Rack has multiple features that are incorporated to aid media list creation, providing an opportunity to browse through various articles and posts, ensuring a smooth incorporation of pertinent journalists and publications which may be relevant. Users can develop a list of target journalists, and keep an eye on their publication engagement while monitoring the influence they have on their audience.

Moreover, this company offers media monitoring features to its subscribers, enabling businesses to find new media coverage opportunities, and capitalize on the potential of virality whilst recognizing emerging trends in the media world. Muck Rack allows users to track their existing news coverage, so they have an informed approach to discussions that may arise as a result of their media appearance.

Furthermore, Muck Rack provides an analytics section that offers media measurement features while breaking down results to ease understanding for its users. It offers an inclusive approach to measuring media promotion success, which is critical in evaluating the effectiveness of PR campaigns, and also offers the option to compare results with the competitors.

Muck Rack is a powerful tool for public relation professionals that offers extensive media monitoring capabilities, media list creation, amplification of existing features and presentation of insights through analytics. Overall, this tool empowers users with an informed approach to PR by providing essential media insights that streamline their decision-making processes, which make it essential for spotting emerging trends in the media world.

How much does a Muck Rack subscription cost?

Muck Rack pricing depends on the plan you choose. Muck Rack offers both individual and team plans. If you are an individual user, you can sign up for the Professional Plan which costs $99 per month, or the Enterprise Plan which costs $1,200 per year, which means $100 a month.

The Professional Plan includes unlimited media lists and contact information, monitoring of up to five keyword alerts, access to Muck Rack’s PR CRM, and in-depth analytics. On the other hand, The Enterprise Plan offers all of the features of the Professional Plan, plus a dedicated account manager, personalized training, and customizable reporting.

If you have a team, Muck Rack offers a Team Plan, which can be customized according to your specific requirements. The Team Plan includes shared media lists, task and workflow management, team analytics, and customizable reporting. The cost of the Team Plan varies depending on the size of your team and the features you require.

Muck Rack offers a range of pricing options to cater to the needs of individual users and teams. With its wide range of features and robust analytics, Muck Rack can be an excellent tool for PR and communications professionals who want to enhance their media relations and stay on top of their industry news.

Who uses Muck Rack?

Muck Rack is a platform designed specifically for journalists, PR professionals, and top-tier media outlets. In other words, it is used by professionals who work in the world of journalism and media.

Journalists use Muck Rack to research and discover new stories, to build and maintain relationships with sources, to keep up with news trends and breaking news, and to pitch ideas to editors. The platform helps them to stay on top of their game and access credible sources.

PR professionals, on the other hand, use Muck Rack to research and engage with journalists who can help them get the word out about their clients or brand. They can use the platform to monitor news coverage, receive alerts on relevant articles, and track the impact of their outreach efforts.

Top-tier media outlets, such as The New York Times, The Wall Street Journal, and CNN, use Muck Rack to manage their relationships with journalists and receive pitches from PR professionals. By utilizing the platform, they can organize their incoming requests, streamline their editorial process, and find sources to quote for articles.

Overall, Muck Rack is used by a variety of professionals in the media industry. It provides a one-stop-shop where journalists and PR professionals can connect and collaborate on stories, helping them to deliver timely and informative news to their audiences.

Where is prowly located?

The company is headquartered in Warsaw, Poland, and has an additional office in New York City, United States.

Prowly was founded in 2013, and since then, it has gained a strong presence in the public relations industry, with more than 5,000 users and 200 clients worldwide. Its platform enables communication professionals to streamline their PR activities, manage media relations, create and distribute press releases, and monitor news coverage.

While Prowly’s primary focus is on the Polish and US markets, its services are available globally, and the company has users in more than 80 countries. Its online platform is designed to be user-friendly, with a range of tools and features to help communication professionals save time and enhance the effectiveness of their PR efforts.

Prowly is located in Warsaw, Poland, and has an office in New York City, USA. However, its services are available globally, and it has a strong presence in the public relations industry, with thousands of users and clients in more than 80 countries around the world.

Who owns Worth magazine?

Worth magazine is a high-end luxury lifestyle and finance publication that has been in circulation for over 25 years. The magazine was initially started in 1992 by Randy Jones, an American entrepreneur who founded the publication with the goal of providing wealthy business individuals and seasoned investors with in-depth analyses of the financial markets, personal finance advice, and access to unique investment opportunities.

Over the years, the ownership structure of Worth magazine has changed hands several times. In 2004, CurtCo Media purchased the magazine from Jones and successfully expanded the brand’s reach to a wider audience. However, due to the financial crisis in 2008, CurtCo Media ultimately filed for bankruptcy, and the publishing rights of Worth magazine were bought by Sandow Media, a leading publisher of luxury lifestyle magazines.

At present, Sandow Media is the owner of Worth magazine. Adam Sandow, the founder and CEO of Sandow Media, acquired the magazine in 2016 with the aim of enhancing its luxury and financial content while increasing its readership base. Under Sandow’s direction, Worth magazine has undergone a significant makeover, which includes an updated website, fresh editorial content, and cutting-edge design.

Today, Worth magazine is recognized as one of the leading financial and lifestyle publications, catering to an extremely affluent audience. The magazine’s readership comprises highly successful entrepreneurs, top-level executives, and high-net-worth individuals from around the world, seeking in-depth analysis and insightful commentary on various financial markets and investment trends.

How do you verify a Muck Rack?

To verify a Muck Rack profile, there are a few steps that you can take:

1. Check their Website: The first and most important step is to check their website to ensure that they are a legitimate news outlet. Look for a physical address, phone number, and email contact information. If you can’t find this information, it may be a red flag that the site is not reputable.

2. Verify their Social Media Presence: Look for their social media profiles, such as Twitter and LinkedIn, and see if they are verified. A verified account means that Twitter or LinkedIn has confirmed that the account belongs to the person or organization listed.

3. Examine Their Content: Another way to verify a Muck Rack profile is to examine the content they produce. Look for well-written, fact-checked, and credible articles. Check if they have sources listed or if they frequently link to reputable sources.

4. Check for Media Mentions: Finally, search for any media mentions of the Muck Rack profile. If the profile has been quoted or mentioned in reputable media outlets such as Forbes or CNN, it is a good indication that they are a legitimate news organization.

By taking these steps, you can ensure that a Muck Rack profile is credible and trustworthy. Always be wary of profiles that do not meet these criteria and look for alternative news sources.


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