The exact cost of Meltwater for a year depends on the package you choose, as the company offers customized solutions tailored to each customer. Generally, however, most packages start at around $3,000 per year and can cost upwards of $20,000 depending on the size and complexity of your requirements.
You can contact the Meltwater team and they can provide you with a detailed quote and help you understand what package would best suit your needs.
Table of Contents
How does Meltwater work?
Meltwater is a software platform that helps companies monitor and analyze current topics, trends, and conversations on the web. It works by providing an interface to manage and analyze large amounts of data from platforms such as social media, blogs, news, podcasts, and more.
Its sole purpose is to give businesses an understanding of what the public opinion is on certain topics and industries, and uses AI-driven algorithms to identify and gather relevant data.
The software is capable of tracking web content and analyzing it across different sources. It can also filter information by keyword and topic to better target the results. With Meltwater’s insights, businesses can gain a better understanding of how their customers and competitors are perceiving them in the digital space.
Additionally, it helps brands monitor and analyze the public opinion for their campaigns and products, as well as identify influencers and opportunities.
Meltwater also provides a range of analytics tools, allowing businesses to measure performance and evaluate competitor activity. It can be used to track and analyze social media data, such as likes and retweets, engagement metrics, follower growth and more.
Meltwater would be an ideal choice for any business that relies heavily on digital and social media marketing.
Does Meltwater track LinkedIn?
Yes, Meltwater can track LinkedIn activity. With Meltwater, you can track Linkedin profiles, companies, and influence communities on the platform, as well as see how your competitors are leveraging their presence on LinkedIn.
You can perform sentiment analysis to measure the sentiment around a particular topic or campaign across different platforms, including LinkedIn. Additionally, you can access insights such as the number of followers, engagement rate, and top followers for every LinkedIn profile, company, and post.
What companies use Meltwater?
Meltwater is a global leader in media intelligence, used by more than 25,000 companies worldwide. Some of the world’s largest companies are among Meltwater’s clients, including Microsoft, Google, Apple, Amazon, Coca-Cola, and Samsung.
In addition to major corporate brands, Meltwater is also used by large NGOs and non-profits such as The World Bank, the United Nations, and the World Wildlife Fund. In the education sector, many universities and governments utilize the software, including the University of Oxford, Cornell University, and the governments of Canada and Australia.
Additionally, many media organizations, magazines, and newspapers use Meltwater for media monitoring and analytics, as do PR and marketing agencies to monitor their campaigns and create reports.
What makes Meltwater different?
Meltwater sets itself apart from other similar platforms by providing a powerful yet intuitive solution to managing media monitoring. Its customizable dashboards, alert capabilities, and advanced analytics sets it apart from other providers in the market.
Its AI-driven deep searching capabilities are unparalleled in the industry, meaning that its users can access extremely granular content and insights. These deep searching abilities also enable users to monitor potential influencers, meaning that they have ultimate control over shaping their public perception.
Furthermore, its deep integrations with social media channels like Twitter, LinkedIn, and Facebook make it easy to publish and engage with key target audiences. The platform also comes with an array of advanced reporting features, enabling users to keep track of their results with precision and speed.
All these features and benefits make Meltwater a compelling choice for those looking for an advanced media monitoring solution.
Is Meltwater free?
No, Meltwater is not free. It is a web-based software solution that provides media monitoring services and insights to organizations across the globe. It offers a wide range of a la carte services and custom solutions at various price points to fit your organization’s needs.
Depending on which services you purchase, you will be charged on either a monthly, annual, or one-time basis. Generally speaking, Meltwater charges a fee for the full suite of services that it offers, meaning that while portions of the software are available to use without cost, it is not a free service overall.
Where does Meltwater collect data from?
Meltwater collects data from around the internet to help people gain insights about their business and the industry. They have developed an AI-powered technology called SmartContent which helps to pull data from online sources such as news outlets, blogs, forums, social media platforms, and other digital sources.
This technology also helps to gather metadata and alt-text from digital media files. They also pull data from millions of media contacts and influencers such as Twitter and LinkedIn accounts. Meltwater also tracks data from professional databases, like PubMed and IEEE Xplore that houses millions of medical and engineering publications.
All of this collected data is then used to help find insights within the customer’s industry and build competitive intelligence reports.
Does LinkedIn track reach?
Yes, LinkedIn does track reach. LinkedIn Reach is a metric that measures the number of people who saw your post or ad in the news feed. It no longer factors in (or counts) impressions from outside the news feed, such as those in Groups or on user profiles.
Reach can help you better understand how well your content is resonating with your target audience. If your Reach goes up after you post something or make a change, it is likely that the people seeing your content are more interested in it than before.
Keep an eye on your Reach metrics to see which content resonates best with your followers.
What is Meltwater social listening?
Meltwater Social Listening is a social media analytics tool that helps companies monitor, analyze and report on conversations taking place on social media platforms. It enables businesses to identify, understand, and engage with audiences around their products, services, and brands.
It offers long-term trend analysis, as well as real-time analytics, to give companies a comprehensive picture of what people are saying about them. It also allows them to capture relevant conversations, sentiments and insights related to their company, products, customers and competitors.
It can provide important intelligence that helps make better informed decisions. Furthermore, the platform enables companies to respond quickly to changing customer sentiment, allowing them to address inquiries, complaints, and praise quickly and efficiently.
Ultimately, Meltwater Social Listening helps companies better understand their customers, and make more informed, intelligent decisions to grow their business.
What type of software is Meltwater?
Meltwater is a cloud-based software platform designed to help businesses track and optimize digital engagement across platforms such as social media, websites, and news outlets. It enables users to gain insights into their audience’s digital activities, measure the impact of their campaigns, and discover new ways to engage with their customers.
Meltwater allows users to monitor multiple digital channels and engagement metrics, such as page visits, page views, time spent on a page, and interactions with content. It offers monitoring capabilities for general subjects, specific topics, social media accounts, and keywords.
It provides users with real-time data and analytics, such as sentiment analysis, to inform their strategies. The platform also produces after-action reports to show the success of campaigns.
In addition to analytics, Meltwater also helps users create content, publish and schedule posts, and other forms of digital engagement. Its comprehensive suite of tools and services offers streamlined reporting and performance tracking, team collaboration, and notification management.
At its core, Meltwater is a comprehensive digital marketing platform which combines analysis, content creation, and engagement management to help businesses optimize their digital presence and reach their goals.
It is suitable for small- to mid-sized businesses who need a cost-effective solution to help them manage and measure their digital campaigns.
Is meltwater a SaaS company?
No, meltwater is not a Software as a Service (SaaS) company. Meltwater is a media intelligence company that provides businesses and organizations with insights into the media landscape. Its software enables users to track digital conversations, analyze data, and gain valuable insights into the public perception of their brand, products, and services.
Additionally, Meltwater offers its clients digital PR and marketing strategies and services, such as event management and content creation. While Meltwater offers software to its clients, it does not operate as a SaaS provider.
Instead, Meltwater sells licenses to its software that can be accessed remotely or on-premise.
What is the meaning of Meltwater?
Meltwater is the term used to describe the runoff that occurs when snow and ice existing in a particular geographical area begin to melt due to an increase in temperature. It is the result of melting snow and ice that accumulates and runs off into rivers, lakes, and oceans.
The melting of large amounts of snow and ice in the spring or summer is usually a normal part of the water cycle and helps to replenish water sources in the area. However, when the melting process is accelerated due to an abnormally warm climate or human activities such as street and road construction, it can cause floods, soil erosion, and other natural disasters that can cause damage to the environment and local economy.
As the climate continues to warm, the amount of Meltwater created can also increase, making it an important issue to consider when making decisions about how to manage our water resources.
