The exact cost of sponsoring the Super Bowl halftime show is not publicly available, however it is widely speculated to cost a minimum of $10 million. The cost covers the production costs, securing talent, and advertising rights, although this can vary depending on the performers and the length of the performance.
Furthermore, the Super Bowl halftime sponsor will also incur costs associated with promotional activations leading up to and during the event, such as exclusive content, access to VIPs, and social media campaigns.
In fact, some sponsors also partner with NFL teams or other high-profile musicians to create unique content that provides ancillary awareness. All these costs, combined with the tremendous audience size and the event’s high-profile stature, make sponsoring the Super Bowl halftime show an expensive proposition.
Table of Contents
How much did Apple pay for halftime show?
Apple did not publicly announce how much it paid for the halftime show for Super Bowl LV in 2021. However, some sources have estimated that the cost of producing a halftime show can range between $10-15 million.
This cost covers the expenses associated with building a stage, licensing the music, hiring performers, and other costs. For this particular event, the performers included The Weeknd and special guests Miley Cyrus and Billy Idol.
It was also reported that there were more than 540 employees involved in the production which could further contribute to the cost.
Apple typically opts to produce its own content, such as their own commercials, so the cost of this halftime performance was likely even higher than the typical costs associated with a halftime show.
There were also reports that Apple spent as much as $25 million for this event as well as a series of other commercials, so it’s likely that Apple paid a large sum for the halftime show.
Why is Pepsi not sponsoring the halftime show?
Pepsi is not sponsoring the halftime show of this year’s Super Bowl because they are sponsoring other events like the Pepsi Fan Field Zone and the Lean Cuisine® Kitchen, both of which will have exclusive access to the Super Bowl and its halftime show.
The company is also focusing their efforts and investments into virtual concerts, like their Pepsi Zero Sugar Virtual Super Bowl, as opposed to live events like the Super Bowl halftime show. Additionally, Pepsi is committed to aligning with partners who share their values of inclusion and acceptance regardless of race, gender identity and sexual orientation.
Pepsi is also engaging with several foundations that support and promote these values. All of these factors could contribute to their decision to not sponsor the halftime show this year.
Why doesn’t Taylor Swift do the halftime show?
Taylor Swift has not done a halftime show for the Super Bowl since she has been focused on her music career. She is one of the most successful recording artists of all time and has built a multi-million dollar empire through her singing, songwriting and business ventures.
She has released six acclaimed studio albums, a one-hour HBO television special and several other EP’s that have gone on to become massive hits. Her tour dates have been running consistently since 2009, selling out stadiums and venues around the world.
Additionally, she has taken on numerous philanthropic efforts, such as her support of cancer research and LGBTQ rights. She has also appeared in movies and TV shows, produced her own documentaries and has launched several branded products and lines.
With such a full plate, it appears that Taylor Swift doesn’t have the energy, time or interest in performing a halftime show for the Super Bowl at this point in her career.
Who is the main sponsor of the Super Bowl?
The traditional main sponsor of the Super Bowl is the National Football League (NFL). This partnership with the NFL has been in place since 1967 and has had various levels of sponsorship since. The NFL traditionally pays a hefty sum of money to cover everything from ads to halftime shows, with some of the biggest investments coming from the NFL’s broadcast partners.
In recent years, other corporate sponsors have been added to the mix as well, such as Pepsi, Michelob, and Budweiser. These sponsors are also responsible for producing pre-game shows and halftime events, among other promotional activities.
All of these sponsors play a large role in making the Super Bowl the biggest event in American sports.
What company is sponsoring the halftime show and who is performing?
The Super Bowl LV halftime show will be sponsored by Pepsi and headlined by legendary artist The Weeknd. This performance will mark The Weeknd’s first ever Super Bowl halftime show, giving fans an unforgettable experience.
The Pepsi Zero Sugar Super Bowl Halftime Show will take place in Tampa, Florida and be executive produced by Roc Nation. Viewers around the world can enjoy the show, which will begin Sunday, February 7 at 8:00 p.
m. EST and 5:00 p. m. PST. Fans watching the show in the U. S. can expect an incredible performance by The Weeknd. Accompanied by a full set, extreme production, and more surprise performances, The Weeknd and Pepsi are creating a unique show for the fans.
This momentous event will also be streamed globally on YouTube and will be preceded by a pre-show highlighting fans around the world. The Pepsi Zero Sugar Super Bowl Halftime Show will be a performance like no other!.
Is Pepsi still the Super Bowl sponsor?
Yes, Pepsi is still the Super Bowl sponsor. Pepsi has been the official sponsor of the Super Bowl since 2002 and has extended its sponsorship contract through the 2022 NFL season. Pepsi has created numerous Super Bowl ads over the years, from vintage throwbacks to current pop stars, to make the big game even more memorable.
The company has also partnered with NBCUniversal’s Peacock to create exclusive, Pepsi-sponsored content leading up to Super Bowl LV, which will air on February 7, 2021. In addition to on-screen branding and slogans, Pepsi also provides complimentary beverages to key Super Bowl and Pepsi-sponsored events, such as pre-game and post-game press conferences, the NFL Draft, and the NFL Skills Showdown.
How much does Gatorade pay the NFL?
Gatorade is the official sports drink of the NFL and has an extensive partnership with the league. The exact financial terms of Gatorade’s contract with the NFL have not been made public, but various reports suggest the sponsorship agreement is worth an estimated $45-50 million annually.
This includes the pouring rights at NFL stadiums, the in-game Gatorade showers for coaches, and a sizable presence around NFL events like the Super Bowl halftime show and Pro Bowl. Gatorade also has a Talent program with the NFL that allows NFL players to become brand ambassadors and create Gatorade-branded content.
The long-term partnership between the two organizations is an effective win for Gatorade in terms of brand recognition and marketing power.
How much is an NFL Waterboy paid?
The exact salary of an NFL waterboy varies depending on the team and the experience level of the particular waterboy. NFL waterboys generally make $53,000 a season. However, entry-level waterboys likely earn less, while experienced waterboys can sometimes make up to $100,000 per season.
The salary also varies by team; some teams pay waterboys significantly more than the standard rate. As of June 2020, the highest paying NFL team for waterboys was the New York Giants, with a salary of $60,000 per season.
Additionally, NFL waterboys receive many benefits such as tickets to NFL games, team apparel and meals. NFL waterboys may also receive performance-based bonuses for their services.
Overall, being an NFL waterboy can be a very rewarding position. In addition to the salary and benefits, NFL waterboys have the opportunity to rub shoulders with some of the best athletes in the world and be a part of some of the most exciting sporting events around.
Why is Pepsi not advertising during the Super Bowl?
Pepsi has consistently been one of the most recognized brands in the world and has had a long-standing relationship with the Super Bowl. However, this year, Pepsi has decided not to advertise during the Super Bowl.
The exact reason for this decision has yet to be officially confirmed, but it is speculated that Pepsi was put off by the sudden rise in ad costs this year, which have skyrocketed due to the pandemic and new COVID-19 safety protocols.
Additionally, Pepsi already has many regular sponsorships that they have erected over the past few years, as well as other initiatives that have been successful. Many analysts believe that Pepsi felt that their current investments were more valuable than a single, expensive Super Bowl ad.
Pepsi’s other marketing initiatives include extensive advertising campaigns, digital content, social media campaigns, and exclusive music festivals. For example, this year Pepsi held the Pepsi Zero Sugar Rock Series, a global online festival with performances from over 200 of the biggest names in music.
Despite not advertising during the Super Bowl, Pepsi will remain one of the most recognizable brands in the world.
Why is there no Pepsi in the Super Bowl commercials?
For the past 34 years, Coca-Cola has been the official soft drink partner of the NFL and consequently has the exclusive rights to advertise their product during the big game. To ensure Coke’s dominance in the industry, the company often offers hefty incentives for the rights to advertise during the Super Bowl.
As a result, Coke uses the opportunity to continue to build brand loyalty, foster an emotional connection with consumers, and make sure competitors such as Pepsi stay in their shadows. As a result, Pepsi is unable to advertise during the Super Bowl despite the fact they have held rival beverage status in the years since.
